Originally posted on Uncrunched:

OkCupid played a major role in the successful effort to bring down Mozilla CEO Brendan Eich.

On March 31 the company showed a message to all visitors using Mozilla’s Firefox browser. The message stated: “Mozilla’s new CEO, Brendan Eich, is an opponent of equal rights for gay couples. We would therefore prefer that our users not use Mozilla software to access OkCupid.”

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As we all know, Eich’s opposition to equal rights for gay couples stemmed from his $1,000 donation to support Proposition 8 in 2008. There are no other allegations that he ever showed any other discrimination against gays or anyone else.

Most people will argue (including me) that OkCupid is permitted to express opinions and take actions like this under its first amendment rights as a corporation.

But what was OKCupid’s motivation? And how does OkCupid’s co-founder Sam Yagan fit into this?

I believe that it was a PR…

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